| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | HIT1102018835 | ADVERTISING AND PROMOTION | Compulsory | 1 | 2 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Basic training in Advertising and Publicity |
| Name of Lecturer(s) |
| ÖĞR. GÖR. NEJAT ÜSTÜN |
| Learning Outcomes |
| 1 | Explain the basic information about the advertising | | 2 | Learning the types of advertisements and their differences | | 3 | Understanding advertising objectives | | 4 | Learning the necessity and necessity of promotion | | 5 | Understanding of today's new media and environments |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
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Basic concepts of field, date of advertising, types of advertising, functions of advertising, brand and branding |
| Weekly Detailed Course Contents |
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| 1 | Globalization, popular culture and communication | | | | 2 | Advertising, promotion and product concepts | | | | 3 | Advertising strategies | | | | 4 | brand concept | | | | 5 | Brief and technical information | | | | 6 |
Press advertisement, radio-TV advertisement | | | | 7 | New media channels | | | | 8 | Midterm | | | | 9 | Different advertisement channels | | | | 10 | Original advertisement types and guerrilla advertisement | | | | 11 | Advertiser types | | | | 12 | Subconscious and subliminal advertisement | | | | 13 | Advertisement and ethic | | | | 14 | Advertisement and audit | | | | 15 | Overview | | | | 16 | Final exam | | |
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| Recommended or Required Reading |
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Advertisement, Basic Concepts, Technical Information, Examples, Aybike Serttaş Ertike, Detay Yayıncılık |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Practice | 14 | 1 | 14 |
| Discussion | 4 | 3 | 12 |
| Question-Answer | 3 | 2 | 6 |
| Observation | 2 | 3 | 6 |
| Demonstration | 4 | 3 | 12 |
| Case Study | 5 | 1 | 5 |
| Brain Storming | 2 | 1 | 2 |
| Project Preparation | 1 | 3 | 3 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | | 4 | | 3 | 5 | 4 | 5 | | 3 | | LO2 | 4 | | 4 | | 3 | 5 | 4 | 5 | | 3 | | LO3 | 4 | | 4 | | 3 | 5 | 4 | 5 | | 3 | | LO4 | 4 | | 4 | | 3 | 5 | 4 | 5 | | 3 | | LO5 | 4 | | 4 | | 3 | 5 | 4 | 5 | | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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