Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
HIT1062018835	PUBLIC RELATIONS - II	Compulsory	1	2	3

Level of Course Unit

Short Cycle

Objectives of the Course

To ensure that students have sufficient knowledge about public relations theories and practices.

Name of Lecturer(s)

Öğr. Gör. Burçin Görgülü ÇAKIR

Learning Outcomes

1	To be able to explain public relations and its basic communication.
2	To be able to explain the relationship between sponsorship, crisis management, lobbying and public relations
3	Example To evaluate public relations practices

Mode of Delivery

Formal Education

Prerequisites and co-requisities

Recommended Optional Programme Components

Course Contents

Public Relations Practices, Public Relations practice fields, Crisis management, sponsorship, corporate identity, disclosure of public relations concepts such as corporate image and examination of sample practices.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	What is public relations and its key element is communication
2	Lobbying and Public Relations
3	Concept of Sponsorship, Sponsorship and Public Relations.
4	Organizational Culture and Public Relations
5	Crisis Management and Public Relations
6	Stages of the crisis management process.
7	Case studies in crisis management
8	MIDTERM EXAM
9	Social responsibility and Public relations
10	Sample Social Responsibility Projects
11	Corporate identity and corporate image
12	Corporate Culture and Public Relations
13	Case Studies and Solutions
14	Event management in public relations
15	Copywriting in Public Relations
16	FİNAL EXAMINATION

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Makeup Examination	1	1	1
Attending Lectures	14	2	28
Discussion	4	2	8
Question-Answer	8	2	16
Case Study	4	2	8
	14	2	28
TOTAL WORKLOAD (hours)			91

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1	4	3	5	4	4	5	3	4	4	3
LO2	4	3	3	5	4	4	3	4	3	4
LO3	4	4	4	3	5	3	4	3	5	4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High