| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | HIT1042018835 | INTRODUCTION TO COMMUNICATION SCIENCES-II | Compulsory | 1 | 2 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Group Communication and Applications, Organizational Communication, Persuasive Communication and Applications, Understanding and Understanding the Relationship Between Mass Communication and Communication. |
| Name of Lecturer(s) |
| Öğr. Gör. Burçin GÖRGÜLÜ ÇAKIR |
| Learning Outcomes |
| 1 | To be able to define group communication. | | 2 | To be able to explain the persuasive communication process. | | 3 | To understand the relationship between mass communication and communication |
|
| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
|
| Recommended Optional Programme Components |
|
| Course Contents |
| The content of the course is expected to consist of the following topics: Group Communication and Applications, Organizational Communication, Persuasive Communication and Applications, Relationship Between Mass Communication and Communication. |
| Weekly Detailed Course Contents |
|
| 1 | The Meaning and Scope of the Concept of Group Communication Classification of Groups -Formatical Groups-Primary Groups-Primary Groups-Secondary Groups-Reference Groups | | | | 2 | Acceptance as a Member of the Group Reasons for Being a Member of the Group Communication in Groups - Dialogue - Communication Networks | | | | 3 | Purpose and Scope of Organizational Communication Objectives of Organizational Communication Channels of Organizational Communication -Oral Communication -Official (Written) Communication -Electronic Communication | | | | 4 | The Direction of Organizational Communication -Down Communication-Upward Communication -Horizontal Communication | | | | 5 | Problems Encountered in Organizational Communication | | | | 6 | Communication and Persuasion | | | | 7 | Steps of Successful Persuasion - Persuasive Communication Methods - Persuasive Speech (Role of the Speaker, Role of the Audience, Topics) | | | | 8 | MIDTERM EXAM | | | | 9 | Steps of Successful Persuasion - Persuasive Communication Methods - Persuasive Speech (Role of the Speaker, Role of the Audience, Topics) | | | | 10 |
Establishing Persuasive Speech - Strategies to Increase Audience's Interest - Strategies for Harmonizing Audience Information | | | | 11 | The Concept of Mass Communication-The Meaning of the Word Mass | | | | 12 | Relationship between Communication and Mass Communication Importance of Mass Communication | | | | 13 | The Meaning of the Word in Mass Communication | | | | 14 | Communication and Mass Communication Relationship | | | | 15 | General Review and Evaluation at the End of the Semester | | | | 16 | FINAL EXAMINATION | | |
|
| Recommended or Required Reading |
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Discussion | 6 | 2 | 12 |
| Question-Answer | 6 | 2 | 12 |
| Case Study | 4 | 2 | 8 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 4 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 4 | | LO2 | 4 | 3 | 3 | 4 | 5 | 4 | 4 | 5 | 3 | 3 | | LO3 | 4 | 3 | 3 | 3 | 5 | 5 | 4 | 4 | 3 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
|
|
Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
|