| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | HIT1112018835 | BASIC MARKETING INFORMATION | Compulsory | 1 | 1 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The aim of the course is
• to teach management principles and basic marketing concepts of marketing course
• to equip students with the knowledge and skills of the basic laws of marketing
• to provide the basic knowledge about marketing channels and distribution activities; promotion decisions subjects.
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| Name of Lecturer(s) |
| Öğr.Gör.Mehmet YALÇINKAYA |
| Learning Outcomes |
| 1 | Pazarlamayı etkileyen Mikro ve makro çevre faktörlerini karşılaştırabilme. | | 2 | Tüketici davranışlarını anlayabilme, yorumlayabilme ve bu çerçevede pazarlama programlarını şekillendirme, | | 3 | Pazar bölümlendirme ve hedef Pazar seçimi kriterlerini analiz edebilme. | | 4 | Learning the basic marketing concepts | | 5 | Understanding the consumer behaviors and using it for marketing programs | | 6 | Analysing the marketing components in marketing process |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| • the basic knowledge of marketing |
| Weekly Detailed Course Contents |
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| 1 | The Basic consepts of Marketing
| | | | 2 | Micro and Macro enviranmental factors which affects Marketing
| | | | 3 | The Markets of consumer
| | | | 4 | İndustrial markets
| | | | 5 | The dassification of markets
| | | | 6 | The election of target markets
| | | | 7 | The strategies of product
| | | | 8 | Midterm Exam | | | | 9 | Brandmark and package strategies
| | | | 10 | Decisions of quotation
| | | | 11 | The canals of distribution
| | | | 12 | Physical distribution
| | | | 13 | Blending a foothold and the methods of a foothold
| | | | 14 | The searching of marketing
| | | | 15 | The managament of marketing and international marketing
| | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
| Basic Marketing Information, Prof. Dr. İsmet MUCUK |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Quiz | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 6 | 6 |
| Individual Study for Final Examination | 1 | 9 | 9 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 1 | 3 | 1 | | 1 | 1 | 5 | 3 | 4 | | LO2 | | 2 | | | | | 3 | | | 5 | | LO3 | | 3 | | 2 | 2 | | | 3 | 5 | | | LO4 | | | | | | | | | | | | LO5 | | | | | | | | | | | | LO6 | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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