Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
HITP2162014835	PUBLIIC RELATIONS AND CAMPAIGN - II	Compulsory	2	4	2

Level of Course Unit

Short Cycle

Objectives of the Course

The pupil has the necessary theoretical knowledge about the process of preparing the campaign for the people's relations. Having the ability to prepare case studies and case studies using theoretical knowledge.

Name of Lecturer(s)

deniz akın

Learning Outcomes

1	To master Theoretical knowledge about the process of preparation of public relations campaign
2	To be able to use the theoretical knowledge in conducting the case study
3	To prepare public relations campaign sample and perform presentation
4

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Understanding the process of establishing an activity and communication program; comprehension of the campaign's measurement evaluation step; preparing and presenting sample public relations campaign

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	acquaintance
2	Activity and communication program creation process
3	Campaign's application
4	The measurement and evaluation step of the campaign
5	The measurement and evaluation step of the campaign
6	Presentation of sample campaign works prepared by students during the semester
7	Presentation of sample campaign works prepared by students during the semester
8	midterm
9	Presentation of sample campaign works prepared by students during the semester
10	Presentation of sample campaign works prepared by students during the semester
11	Presentation of sample campaign works prepared by students during the semester
12	Presentation of sample campaign works prepared by students during the semester
13	Presentation of sample campaign works prepared by students during the semester
14	Repeat the theoretical level information about public relations campaign process
15	Repeat the theoretical level information about public relations campaign process
16	Final Exam

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Practice	10	2	20
Team/Group Work	14	2	28
Case Study	5	2	10
TOTAL WORKLOAD (hours)			60

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1	3	2	3	2	2	2	3	3	2	2
LO2	2	3	2	2	2	2	2	2	3	2
LO3	3	2	2	2	2	2	2	2	3	2
LO4	2	2	3	3	3	2	2	2	2	2

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High