Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
HITP207201291200	PUBLİC RELATİONS İN PUBLİC AND PRİVATE ORGANİZATİONS	Compulsory	2	3	3

Level of Course Unit

Short Cycle

Objectives of the Course

The aim of the course is • to teach Public and Private Institutions of Public Relations • to equip students with the knowledge and skills of the basic laws of Public and Private Institutions of Public Relations • to provide the basic knowledge about Public relations activities in the public and private sectors to compare

Name of Lecturer(s)

Öğr.Gör.Mehmet YALÇINKAYA

Learning Outcomes

1	Based on the basic concepts of public relations and public relations activities, to apply.
2	Public relations activities in the public and private sectors to compare.
3	Public relations tools and methods to use

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

• Principles of Public Relations in Public and Private Organizations

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Rise and rise of the importance of public relations
2	Neighboring concepts in public relations
3	Functioning of the management structure and decisions to the public disclosure (Promotion)
4	Management wishes to learn the People (Recognition)
5	Public relations in the Ottoman Empire
6	Specific problems of public relations in public administration
7	In practice, the results of the deficiencies and
8	Midterm Exam
9	Private organizations, public relations
10	Premises public relations
11	Public relations tools and methods
12	The increasing importance of applications
13	Times of crisis public relations
14	Advertising
15	The future of public relations
16	Final Exam

Recommended or Required Reading

Public relations in the public sector and the private sector, Prof.Dr.Metin Kazancı Handouts

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Makeup Examination	1	1	1
Attending Lectures	14	2	28
Case Study	14	3	42
Individual Study for Mid term Examination	1	8	8
Individual Study for Final Examination	1	9	9
TOTAL WORKLOAD (hours)			90

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1			5			5		3		5
LO2		4		5			4
LO3	4				3				5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High