Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
UBY2192015275	MASS COMMUNICATION THEORIES	Compulsory	2	3	4

Level of Course Unit

Short Cycle

Objectives of the Course

1. To examine the main theories and theorists in the area of communication. 2. To detect the influence of American tradition that has laid the foundation in the area of communication. 3. To be able to put forth the effects of the dominant paradigms and theoretical approaches on science, education and the other areas of social life. 4. To be able to synthesize the relationships between theory and practice. 5. To reveal what kind of solutions the theories can present for the social problems. 6. To make the inter-disciplines quality of communication visible by revealing the different areas of social sciences like history, sociology and psychology on the communication theories. 7. To analyze the relationships between communication theories and social structure. 8. To be able to conduct the readings of the theoretical approaches within the mainstream approaches critically.

Name of Lecturer(s)

Öğr. Gör. Anıl Kaan UÇAR

Learning Outcomes

1	Know the individual, society and mass communication analysis of mainstream approach in the area of communication
2	Know how to get benefit from the communication theories while approaching to the social problems.
3	Know what kind of differences are d by the differences in ideological orientations and methods of different paradigms in the ways of dealing with the topics even if they mention the same topic.
4	Know mass communication theories
5	Improving the ability to communicate effectively , gain predisposition to teamwork.

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

• The general acteristics of traditional approach. The historical development of media influence studies • The approaches which have laid foundations within the traditional approach. • The psychological theories which have been developed based on experiment

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The concepts of theory, model and paradigm.
2	The general acteristics of traditional approach. The historical development of media influence studies.
3	The approaches which have laid foundations within the traditional approach.
4	The first field studies within the traditional approach and Two-Step Flow Model.
5	The psychological theories which have been developed based on experiment
6	Sociologic approach to communication.
7	The approaches which have been developed for diffusion of the innovations and news.
8	Midterm Exam
9	Uses and Gratifications Approach. A Dependency Model of Mass Media of De-Fleur and Ball-Rokeach.
10	The Cultivation Perspective: Conceptualization and Methodology
11	The Approach of Agenda Setting.
12	The Approach of Agenda Setting. The Spiral of Silence Model.
13	The Knowledge Gap Model.
14	The ideas of Innis and McLuhan within the frame of technological determinism.
15	The ideas of Innis and McLuhan within the frame of technological determinism.
16	Final Exam

Recommended or Required Reading

Yaylagil L. (2008) Kitle İletişim Kuramları (Egemen ve Eleştirel Yaklaşımlar), Dipnot Yayınları, Ankara. Lazar J.(2009) İletişim Bilimi, Vadi Yayınları, Ankara.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	2	2
Final Examination	1	2	2
Attending Lectures	14	3	42
Individual Study for Mid term Examination	4	5	20
Individual Study for Final Examination	5	6	30
Reading	2	6	12
TOTAL WORKLOAD (hours)			108

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27	PO 28	PO 29	PO 30
LO1		4	5		5	2	5	5	2		3					5														5
LO2		4			5	3										5											5		5	5
LO3		5	5				5	5			2					5												5
LO4			5		2	3	5	5			3					5
LO5					5	4										3													5	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High